We have a clear mission:
make science visibile
Kladnee was born from a simple yet radical belief: science becomes truly meaningful when we can make it visible — in the experiences we live, the objects we handle, and the questions that guide us. It is at this intersection between thought and reality that knowledge ceases to be abstract and becomes a shared experience.
Our journey began in 2016, when Giuliano and Tommaso, during their PhDs, began exploring how to bring into schools the body of research, methods and tools developed in the academic world. In 2017, Level Up was born: we entered classrooms, worked with teachers, observed, listened and improved. Every activity took shape at the intersection of research and everyday practice, leading to collaborations with institutions such as CERN in Geneva, the National Institute for Nuclear Physics (INFN), Fondazione Agnelli and Fondazione Bruno Kessler, with the aim of transforming cutting-edge scientific research into accessible educational tools.
In 2025, we realized that Level Up no longer fully reflected who we had become. The idea of “taking science education to the next level” had evolved into a more precise mission: helping people see what is invisible. In 2026, we became Kladnee, inspired by Ernst Chladni and his sound figures, where invisible vibrations become matter and form. This is our direction: to make science visible, so that it can be understood, experienced and shared.
our team
different skills and voices
co-founder | CEO
Giuliano
Zendri
After completing his PhD in Communication of Physical Sciences (UniTN), he founded Kladnee (formerly Level Up). In addition to overseeing all aspects of its management, he focuses on prototyping and production.
co-founder | Ed-Tech
Tommaso
Rosi
After completing his PhD in Communication of Physical Sciences (UniTN), he founded Kladnee (formerly Level Up). He leads the Ed-Tech unit, developing immersive environments for science education.
co-founder | CMO
Giovanni
Formilan
After completing his PhD in General Management (UniBO), he founded Kladnee (formerly Level Up). In 2025, he put his academic career on hold to focus on marketing and communications at Kladnee.
lab | communication
Matilde
Gugole
After earning a degree in Astronomy (UniBO), she collaborated with Kladnee through the Rovereto Civic Museum and joined the company in 2022 to work on the HOP! project.
kit | lab
Ester
Biem
After earning a degree in Physics (UniTN), she joined Kladnee as its first employee, taking a 360° approach to educational activities and the development of learning programs and educational kits.
kit | lab | communication
Dino
Mazzei
After earning a degree in Biology (UniFI), she worked as a museum educator for over ten years. She joined Kladnee in 2024 to work on educational activities, kit development, and communications.
lab | communication
Aurora
Berlanda
After earning a degree in Biotechnology (UniTN), she joined Kladnee to work on educational activities and communications.
kit | production
Elena
Oss
Alongside her work as a dog trainer and in agriculture, she is responsible for producing educational kits and tools at Kladnee.
administration
Annalisa
Piccolrovazzi
After more than twenty years working as a third-sector educator, she joined Kladnee in 2023 to oversee administration and management control.
PhD candidate | Ed-Tech
Caterina
Giovanzana
After earning a degree in Mathematics (UniMoRe), she began a PhD in Communication of Physical Sciences (UniTN), co-funded by Kladnee. She is responsible for the scientific validation of EdTech products.
account manager
Camilla
Rossi
After earning a degree in Law (UniTN), she began collaborating with Kladnee as a marketing and sales consultant.
Ernst Chladni (1756-1827) was a German mathematician and physicist. His research made it possible to visualize vibrations.
To connect the invisible with the visible.
At Kladnee, we do the same.